The epidemic has brought us many problems and challenges, but it has also made people pay more attention to health, and more and more people are joining the fitness movement. And offline gyms should also take advantage of online advantages to meet people's health needs through a Country Email List combination of online and offline. In the post-epidemic era, how should gyms develop? Let's take a look together.
s-by and they were all the same as me. They waved their hands and refused to answer. It seems that everyone is very disgusted with this way of handing out flyers for swimming and fitness.
Not to mention that there is no demand, even if there is a real need for fitness, it is very repulsive in the face of this blunt method, not to mention that the current economic environment is not good, everyone will worry about the economic loss caused by the closure of stores, and the repeated epidemic situation is normal. No one can get a card.
In this way, are offline gyms heading for a dead end? I don't think so. From the macro environment, the fitness industry is not only not "cool", but has significant growth potential.
The current state of the fitness industry
1. It is difficult for offline physical gyms to survive
In 2020, under the heavy blow of the epidemic, due to the lack of customer sources, the income has dropped sharply or even no income, and a large number of gyms have chosen to close and withdraw as a last resort. The chain gyms that our company cooperated with also closed in the second half of 2020, and until now we have not found a new cooperative gym.
be 5,555 fewer fitness clubs and 8,870 fitness studios in 2020.
Coupled with the entry of a large number of online fitness players, offline gyms are struggling to survive.
2. The trend of online sports and fitness is strengthened
The traditional fitness places are health room equipment or outdoor running, but due to the impact of the epidemic, outdoor and gyms have more constraints, people's fitness habits have changed rapidly, and more personalized and private home fitness and online fitness needs have been derived. .
The epidemic did not create a demand for home fitness, but accelerated the refinement and change of fitness scenarios. For many busy white-collar workers in the workplace, the rhythm of life in 996 consumes their physical health and leaves them no time to go to the "outdoor + gym". The time for rest at home has become the best scene for fitness. Compared with traditional physical gyms, people in home scenarios have higher demands for online fitness.